
The advert, shown in cinemas and online, promotes sports activities in Scotland, including climbing up a frozen waterfall and boarding on powdery pistes.
But some clever clogs has pointed out Scotland hasn't received heavy snow or cold temperatures for seven years. VisitScotland has admitted the ice-climbing footage was shot in the 1990s, but hasn't been able to date the skiing film.
I thought everyone realised Scotland isn't exactly blessed with copious amounts of powder, but apparently ski and snowboard enthusiasts down south might be duped into believing they should ditch their annual Colorado fortnight for a trip to Cairngorm.
Photo credit (date not known, but there is snow): Ski-Scotland.