VisitScotland has been accused of "misleading" the public by using decade-old footage in its latest ad.The advert, shown in cinemas and online, promotes sports activities in Scotland, including climbing up a frozen waterfall and boarding on powdery pistes.
But some clever clogs has pointed out Scotland hasn't received heavy snow or cold temperatures for seven years. VisitScotland has admitted the ice-climbing footage was shot in the 1990s, but hasn't been able to date the skiing film.
I thought everyone realised Scotland isn't exactly blessed with copious amounts of powder, but apparently ski and snowboard enthusiasts down south might be duped into believing they should ditch their annual Colorado fortnight for a trip to Cairngorm.
Photo credit (date not known, but there is snow): Ski-Scotland.
2 comments:
While you are right to highlight this point your article takes an unnecessarily negative tone with regards to Scottish snowboarding. There are some good days to be had there!
I didn't mean to imply that Scotland never has any good snow days. I just meant the idea of complaining about the "misleading" footage seemed a bit nonsensical when anyone with any common sense (particularly Brits, to whom the ad has been shown) would know that an ad showing snow and ice doesn't necessarily mean those are the conditions throughout the winter. I think it's fair enough that VisitScotland showed the old footage, as you can get some great winter days up north. I was just reporting the facts of the story, but OK, there may have been a sarcastic tone.
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